Module 08 · Core curriculum
The sales interview playbook
The interview itself: story-bank builder, question bank, role-plays and offers.
What you’ll learn
- The stage-by-stage anatomy of a sales interview process, and why to treat it as a sales cycle in which you are the product.
- How to build a bank of 8–10 STAR stories from a record that contains no sales jobs — mining projects, studies, part-time work, sport and volunteering for legitimate material.
- ~30 common sales-interview questions with guidance for the no-experience candidate — including the dangerous ones about quota, experience and salary.
- How role-play stages are scored, and how to prepare.
- The presentation/case stage: 30/60/90 plans, "sell us our product", territory plans, mock demos.
- The questions you should ask at every stage — a good AE qualifies the job as hard as the job qualifies them.
- How sales comp offers work and what to negotiate before signing.