The cold-calling intensive

What you’ll learn

• Why the phone still works in 2026 — the honest evidence on connect rates, why email-only prospecting saturates, and who genuinely should and shouldn't be calling.
• The UK legal frame — PECR, TPS and CTPS, regulations 21 and 24, what you may and may not do when calling a British business, and why this is a genuine interview differentiator.
• The volume maths, re-derived — a dials → connects → conversations → meetings → held model with worked numbers, so you can answer "how many calls a day?" with arithmetic instead of bravado.
• The first 15 seconds — five openers written out with the situation each fits, the openers that get you hung up on, and why tone outranks script.
• The 30-second problem statement — how to make a stranger say tell me more, how to name-drop peers without over-claiming, and how to sound like a person rather than a recording.
• The objection gauntlet — full talk tracks for the eight brush-offs you will meet every single day, plus four gatekeeper approaches and two voicemails, each with the reasoning underneath.
• Booking and holding the meeting — the specific ask, the two-option close, the pre-meeting note, the day-before nudge, and what to do when a booked call is ghosted.
• Getting better on purpose — a ten-point self-scorecard, the "one thing this week" method, how to carry the emotional load, and a 30-day improvement programme.
• A full annotated cold call, gatekeeper to booked meeting, with a note on every move explaining why it works.