How paths work One library. Several ways through it. Paths are curated maps through the module library. Begin with the complimentary foundation module, then follow only the sequence that serves your next commercial move.
01 Choose an outcome
02 Follow the sequence
03 Practise as you learn Market fluency
Industry paths Life Sciences and NHS selling are related, but they are not the same commercial system.
Industry route
Life Sciences & Healthtech LS Build the commercial judgement needed for evidence-led, regulated and technically complex buying environments.
Designed for Pharma, biotech, diagnostics and healthtech sellers
07 Selling in life sciences & health tech (UK) Locked 09 Business acumen: how your buyer's company actually works Locked 04 Discovery & value selling Locked 06 Account management & retention Locked View the route → Industry route
NHS Commercial Systems NHS Learn how NHS money, stakeholders, evidence, compliance and procurement shape a commercial motion.
Designed for People selling products or services into the NHS
07 Selling in life sciences & health tech (UK) Locked Specialist Selling to the NHS: the practitioner's deep dive Locked 09 Business acumen: how your buyer's company actually works Locked 05 Objections, negotiation & closing Locked View the route → Career and craft
Role & skill paths Pick the smallest coherent route that gets you closer to the conversation you need to handle.
Career route
Start in Sales START Understand the job, build the commercial foundations and arrive at interview with something useful to say.
Designed for Career changers and first commercial roles
00 The job itself: what selling actually involves Free 01 Sales fundamentals & the commercial org Locked 10 Communication craft: listening, writing and presence Locked 08 The sales interview playbook Locked View the route → Role route
Full-cycle AE AE Follow a deal from first target through discovery, pipeline control, negotiation and close.
Designed for Aspiring and early-career account executives
01 Sales fundamentals & the commercial org Locked 02 Sales process, pipeline & forecasting Locked 03 Prospecting & qualification Locked 04 Discovery & value selling Locked 05 Objections, negotiation & closing Locked View the route → Skill route
Prospecting & Cold Calling OUT Build a credible outbound motion, from target selection and written outreach to live phone practice.
Designed for SDRs, BDRs and self-sourcing sellers
10 Communication craft: listening, writing and presence Locked 03 Prospecting & qualification Locked Specialist The cold-calling intensive Locked View the route → Role route
Account Growth AM Turn commercial understanding into stronger renewals, credible account plans and responsible expansion.
Designed for Account managers, CSMs and expansion sellers
09 Business acumen: how your buyer's company actually works Locked 04 Discovery & value selling Locked 06 Account management & retention Locked View the route → Advanced route
Enterprise Deal Control ENT Qualify hard, multi-thread deliberately and keep complex opportunities honest from discovery to close.
Designed for Sellers moving into larger, multi-stakeholder deals
02 Sales process, pipeline & forecasting Locked 04 Discovery & value selling Locked Specialist MEDDPICC mastery: qualifying enterprise deals Locked 05 Objections, negotiation & closing Locked View the route → Catalogue preview Module 00 is the complimentary, unlocked starting point. The remaining catalogue is shown as a locked preview while the Academy’s content and design are refined.
Open the free module →